Sport · Entertainment · Performance

Sport is
the foundation.

Semantics of Sport™ develops research and technology for sport, entertainment IP built from sport, and consumer brands for sport and active life.

What we are

Three directions. One foundation: sport.

Portfolio

Sport
Labs

Research, knowledge, systems and technology for understanding and advancing sport.

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Stories, media, games and experiences built from sport.

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Consumer brands creating apparel, equipment and products for sport and active life.

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