Portfolio

Different outcomes. One foundation: sport.

Semantics of Sport™ develops projects across three connected directions: research and technology for sport, entertainment built from sport, and consumer brands for sport and active life.

The portfolio is under active development. Projects are introduced progressively as they move from exploration and research toward implementation.

01

Sport Labs

Research, knowledge, systems and technology for understanding and advancing sport.

Wrestling Visual Essays™

Visual knowledge for wrestling and grappling.

Athlete Development System™ (ADS)

Software infrastructure for long-term athlete development.

Sporting Goods Expert System™ (SGES)

Expert technology for personalized sporting-goods selection.

Explore Sport Labs
02

Entertainment Labs

Stories, media, games and experiences built from sport.

Judo Brothers Universe™ (JBU)

A multimedia entertainment universe rooted in judo.

Explore Entertainment Labs
03

Performance Brands

Consumer brands creating apparel, equipment and products for sport and active life.

HALLMEES™

Performance sportswear and sporting goods.

PAPA PAUL™

Casual sportswear and lifestyle.

Explore Performance Brands

Building for the long term.

Semantics of Sport™ is developing a portfolio of projects built around sport, spanning research, technology, entertainment and consumer products.

Individual projects may develop into products, platforms, intellectual property and brands, while remaining connected through a common foundation in sport.

Investor and business inquiries