Privacy Policy

Semantics of Sport™ is a project and brand operated by PSMCM OÜ, an Estonian private limited company.

The website presents research, concepts, intellectual property, and projects related to sport and sport-based entertainment.

The website is operated by:

References to “Semantics of Sport,” “we,” “us,” or “our” in this Privacy Policy refer to the operator identified above.

We aim to collect as little personal information as reasonably necessary.

When you visit this website, certain technical information may be processed automatically by our hosting and infrastructure providers. This may include:

• IP address;
• browser and device information;
• operating system;
• date and time of access;
• pages requested;
• referring website or URL;
• technical logs relating to the security and operation of the website.

If you contact us directly, we may also receive information that you voluntarily provide, such as your name, email address, organization, and the contents of your message.

We may use information collected through the website to:

• operate and maintain the website;
• protect the security and integrity of the website;
• respond to inquiries and communications;
• understand basic website usage and technical performance;
• prevent misuse, fraud, or security incidents;
• comply with applicable legal obligations;
• establish, exercise, or defend legal rights.

We do not use personal information collected through this website to create advertising profiles.

Where the General Data Protection Regulation (GDPR) or similar data protection laws apply, we process personal information only where we have an appropriate legal basis.

Depending on the circumstances, our legal bases may include:

• Legitimate interests — where processing is necessary for our legitimate interests in operating, maintaining, securing and improving the website; understanding its basic technical performance; preventing misuse, fraud or security incidents; responding to inquiries; and protecting our legal rights, provided that those interests are not overridden by your rights and interests.
• Performance of a contract or steps taken at your request before entering into a contract — where you contact us in connection with a potential business relationship, partnership, service, agreement or other contractual matter and processing is necessary to respond to or take steps regarding that request.
• Compliance with legal obligations — where processing is necessary for us to comply with applicable laws, regulations, court orders or other legally binding requirements.
• Consent — where we specifically ask for your consent for a particular type of processing. Where processing is based on consent, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

The legal basis that applies will depend on the specific information involved and the purpose for which it is processed.

We do not use advertising cookies, behavioural tracking technologies, or third-party advertising pixels.

The website or its infrastructure providers may use strictly necessary technical technologies where required for security, functionality, networking, or operation of the website.

If we introduce analytics, optional cookies, advertising technologies, or other forms of tracking in the future, we will update this Privacy Policy and provide any notices or consent mechanisms required by applicable law.

We do not sell personal information.

Information may be processed or shared only where reasonably necessary with service providers that support the operation of the website, such as hosting, infrastructure, security, email, or technical service providers.

We may also disclose information where required by law, regulation, legal process, or a valid request from a competent authority, or where reasonably necessary to protect our rights, users, systems, or property.

The website may be accessed from anywhere in the world, and some of our service providers may process information in countries other than the country in which you are located.

Where applicable law requires specific safeguards for international transfers of personal information, we will take appropriate measures to comply with those requirements.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including security, operational, legal, accounting, and compliance purposes.

Technical server logs may be retained for limited periods determined by our hosting and infrastructure providers.

Communications that you send to us may be retained for as long as reasonably necessary to respond to the communication and maintain appropriate business records.

Depending on where you live and the laws that apply to you, you may have rights relating to your personal information, including the right to:

• request access to personal information about you;
• request correction of inaccurate information;
• request deletion of certain information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent;
• request information about how your personal information is used or disclosed;
• receive certain information in a portable format;
• submit a complaint to an appropriate data protection or privacy authority.

Not all rights apply in every jurisdiction or in every circumstance.

To make a privacy-related request, contact us at:

[email protected]

We may need to verify your identity before responding to certain requests.

This website is currently intended as a general informational and business-facing website and is not designed to collect personal information from children.

Some projects presented by Semantics of Sport™ may relate to children, youth sports, toys, games, media, or entertainment. Presentation of such projects on this website does not mean that the website itself is directed to children or intended to collect information from them.

If future Semantics of Sport™ products or services are specifically directed to children, they may be subject to separate privacy notices and additional safeguards appropriate to those products and applicable laws.

The website may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party services. We encourage visitors to review the privacy policies of those services before providing personal information.

We take reasonable organizational and technical measures appropriate to the nature of the website and the information processed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

We may update this Privacy Policy as Semantics of Sport™ develops, new projects or website features are introduced, service providers change, or legal requirements evolve.

The current version will be published on this page together with its “Last updated” date.

For questions about this Privacy Policy or the handling of personal information, contact: